DATATON 60 PHOTOSHOOT
Photo session of new products for Dataton.
Photo session of new products for Dataton.
The product session that was commissioned to us was aimed at launching the product – its outcomes, however, were not destined for a specific campaign. We were asked to create universal materials that could be used in various forms of presenting a new product.
In order to avoid standard product packshots, we created the environment for our session ourselves – both the digital scenography and the physical one played an extraordinary role in introducing Watchpax 6 to daylight. Inspired by the duotone style, we presented the product in an extraordinary way, at the same time showing it in use.