The product session that was commissioned to us was aimed at launching the product – its outcomes, however, were not destined for a specific campaign. We were asked to create universal materials that could be used in various forms of presenting a new product.

In order to avoid standard product packshots, we created the environment for our session ourselves – both the digital scenography and the physical one played an extraordinary role in introducing Watchpax 6 to daylight. Inspired by the duotone style, we presented the product in an extraordinary way, at the same time showing it in use.