MOOV was responsible for an overall multimedia design & service of the MPK Poznań anniversary gala. Our primary task was to prepare the concept, content and multimedia for the entire event.Starting with the basics, i.e. storyboards and animatics, we created an animation presenting the extraordinary history of MPK in Poznań. Our goal was to showcase the changes that the city has witnessed in public transport and the technology in use over the past 140 years.
The key visual creation, which was an integral part of the service, was based on the concept of urban transport of the future, integrating futuristic elements. This key visual implied MPK’s logo redesign as well. Using a modernist cut and progressive elements in the design, we presented the urban transportation provider from an utterly new perspective.
Last but not least, one of the stars in the event’s agenda was an animation of our design and creation. Based on the 3D model of the city, the video emphasised changes in the public transport and impact it has been having on the lives of residents over the years.