GILLENKIRCH. BERLIN 2017

A multimedia demonstration of the Gillenkirch automated vegetable packaging system at the Fruit Logistica Fair in 2017.
The Gillenkirch company designs and produces innovative automated systems for fruit and vegetable processing. Our task was to present their unique vegetable packaging system in an attractive way, using interactive installations and unusual graphic solutions. Due to the size of the project, i.e. the size of the client’s production devices, it was not possible to physically present it at the fair, and merely showing the components would not reflect the complexity of the process.

VIRTUAL JOURNEY

We have prepared an animation showing a virtual journey through the vegetables journey, from the delivery of the product to the factory, to the moment of placing them in the final packaging. The animation presented the complexity of the vegetable packaging process, and the modern graphic design reflected Gillenkirch’s engineering thought.

POTATO A CHALLENGE

One of the most difficult tasks was to reflect the complexity of the packaging process. Rarely multimedia installations are designed to guide the user through the path of potato production. For people from outside the industry, it might be just ordinary packaging, while for engineers it is a complicated technological process that must be carefully planned.

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