Our task was to create a concept for a modern presentation of the offer of the Danish manufacturer of AC and EC systems. Moreover, MOOV was responsible for the design of multimedia installations and the creation of an innovative brand message at the automotive industry fair in Frankfurt. Using multimedia messages, we strengthened the brand image as a technological leader in the industry and presented a wide customer offer in an innovative way. A holographic show was held at the fair stand and an interactive table was set up.
A specially designed interactive touch table with an intuitive and easy-to-use interface made it possible for visitors to the stand to explore the rich portfolio of Nissens products and services on their own. The technology used by us ensured presentation management using real objects, the so-called tokens placed on the table surface, and navigation by touch. This unique multimedia object recognition table can also recognize documents placed on it or other electronic devices such as telephones.
The holographic screen placed in the central point of the stand was supposed to attract the attention of visitors. The hologram presented 3D animations prepared by us, which created the impression of a suspension in space of components and systems produced by Nissens. The 3d hologram attracted the attention of many visitors, which undoubtedly contributed to the brand’s success at the Automechanika fair and to the fulfillment of marketing assumptions.