The key visual was created on the basis of a fictional car model created by us. The challenge was to use an appropriate color palette that reflected the function of the system, without requiring any additional description from the manufacturer.
The leitmotif of the client was to show the system as effective regardless of the weather conditions or the situation in which it is used. We managed to achieve this by not only mounting the model in the car, but also skilfully designing the environment in which the car is located. The realistic 3D model of the engine cooling system highlighted Nissens’ technical expertise and specialized production of the parts offered. Advertising graphics were used not only in the form of a high-quality poster, but also as a material promoting the company in social media and on the Internet.